HSPM Fragrances is an industrial perfumery brand that creates fragrances for personal and home care products. They needed their first-ever website for a professional online presence.
HSPM Fragrances – Industrial Perfumery Brand
December 5, 2025
Industry
Industrial Perfumes
Services
Website Design & Content
Tools Used
Wordpress, Elementor & GSAP
- Project Details
Client Background
HSPM Fragrances specializes in creating high-quality fragrances for third-party manufacturers and private-label brands in the personal care industry.
Target Audience
- Third-party manufacturing companies
- Cosmetic and personal care brands
- Procurement managers
- B2B buyers
- Businesses exploring private-label perfumes
Project Goals
- Build trust and credibility with manufacturers
- Present product categories in a clear, organized manner
- Showcase the complete fragrance range effectively
- Make it easy for businesses to inquire and connect
Key Pages Delivered
- Home – Introduction to HSPM’s expertise and offerings
- About – Company background and manufacturing capabilities
- Fragrances – Comprehensive product catalog organized by categories
- Contact/Inquiry – Simple, business-focused contact form for procurement inquiries
Project Challenges
- Creating a website structure from scratch with no existing reference
- Designing a clean, professional layout that appeals to B2B buyers
- Balancing product information with visual appeal
- Incorporating subtle textures to add depth without overwhelming the content
- Sourcing and styling product-focused imagery for industrial fragrances
- Design Solutions
Visual Identity & Brand Expression
From the green tones in HSPM’s existing logo, I developed a color palette that emphasizes a natural, herbal vibe perfect for a brand focused on quality fragrances. The green accents create associations with freshness, nature, and purity, which resonate with the personal care industry.
B2B-Focused Layout
Unlike consumer-facing websites, this design prioritizes clarity and professionalism. Clean layouts with enough space ensure that managers can quickly find the information they need. The structure guides B2B visitors from understanding HSPM’s capabilities to exploring products and making inquiries.
Product Presentation Strategy
The Fragrances page organizes products by category (personal care, bath and body wash, baby care, etc.), making it easy for buyers to navigate to their specific needs. Each category is visually distinct while maintaining overall design consistency.
Subtle Design Details
Carefully selected textures add visual interest and sophistication without distracting from the content. These subtle elements elevate the design beyond a basic catalog site, positioning HSPM as a premium fragrance manufacturer.
Trust-Building Elements
The design incorporates professional imagery and a structured layout that conveys reliability and expertise crucial factors for B2B clients selecting a manufacturing partner. The About page establishes credibility, while the streamlined inquiry process removes friction from the connection journey.
“I truly appreciate your work. You not only made my website better than I had imagined, but you also guided me on the latest market trends while keeping my vision intact. The entire process felt hassle-free, and I’m very satisfied with the results. With your help, our sales have increased by 12%.
I really enjoyed working with you, and I would be happy to recommend you to others.”
Pankaj Upreti
Manager of HSPM Fragrances
Next Work
Real Estate Company – Figma Redesign
A real estate company’s website, created to elevate their digital presence with a more modern, trustworthy, and user-focused design. The new look uses a refined blue color palette.
Next Work
Wilmek – USA-based Construction Company
This project is a mock redesign created to enhance their online presence through a strong, modern, conversion-focused landing page. The design uses their signature red branding.