This project is a mock redesign created to enhance their online presence through a strong, modern, conversion-focused landing page. The design uses their signature red branding.
Wilmek – USA-based Construction Company
December 10, 2025
Industry
Construction
Services
Website Design
Tools Used
Lead Connector CRM
- Project Details
Client Background & Expertise (Mock Project)
Wilmek is presented as a trusted construction partner offering residential and commercial building solutions across the USA. Their branding leans heavily on bold red tones that reflect energy, durability, and commitment to quality workmanship.
Since this is a mock project, the goal was to imagine how the company could present itself more professionally online and create a landing experience that conveys reliability to potential clients.
Redesign Scope & Challenges
The previous layout was conceptualized as outdated, text-heavy, and lacking a modern visual identity. The redesign required building a strong one-page structure that could communicate everything clearly in a single scroll.
The challenge was to craft a clean flow hero, about, services, project highlights, trust indicators, and CTA while ensuring it didn’t feel cluttered. Since it’s a one-pager, each section needed to hold meaningful value without overwhelming the user.
- Design Solutions
Bold Red Brand Identity
The design uses Wilmek’s original red color as the foundation of the visual theme, reinforcing brand recognition. Red contrasts beautifully with neutral whites and greys used in the design, giving the landing page a professional look.
Clear Service-Based Structure
Since it’s a single-page site, clarity was the highest priority. The content is organized into neat blocks About, Services, Work Highlights, and Contact making it effortless for visitors to scroll and understand the company’s core offerings.
The simplified structure removes friction and ensures busy clients can get key information within seconds.
Service Presentation with Smart Highlights
Each service category is displayed with visual icons and short descriptions, making the offerings scannable and easy to digest. This design choice ensures that even a quick skim gives visitors a clear understanding of what Wilmek does.
Responsive, Mobile-First Design
The entire layout adapts beautifully on smaller screens. Large tap targets, fluid spacing, and readable typography make the landing page user-friendly for mobile visitors who make up a large part of B2B and local service traffic.
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